Sarah Holdgrafer
Sarah Holdgrafer
Technical Communications Professional

What is Technical Communication?

The Society for Technical Communication defines Technical Communication as any communication exhibiting one or more of the following characteristics:

Communicating about technical or specialized topics, such as computer applications, medical procedures, or environmental regulations.

Communicating by using technology, such as web pages, help files, or social media sites.

Providing instructions about how to do something, regardless of how technical the task is or even if technology is used to create or distribute that communication.

Technical Communication — or TC, as some of us affectionately call it — is a an interdisciplinary field, and technical communicators participate in a wide range of activities, depending on their specific specialty and work context. For me, this includes technical writing, information design, digital media, audience analysis, usability research, data gathering and analysis, and much more.

Underlying the praxis is a strong understanding of rhetoric and discourse, UX, cross-cultural communication, digital media theory, ethics, and documentation styles.


Who I am…

I am a technical communication professional.

Sometimes I tell stories, sometimes I make lists. My choice depends on what is most effective and appropriate to the context.

I strive to make meaning in a world of unintelligible gobbledigook.


My path to technical communication was not the usual one (if there even is such a path). I earned my BFA in Music and Sound Recording Technology, with the intention of going into film post-production work. However, my varied interests eventually led me to a career in communication.

Over the years I gathered a wide array of professional experiences: a recording studio intern, a technical support specialist, an English as a Second Language teacher, a bartender, a film reviewer, and a bookseller. Each experience taught me valuable lessons about people, communication, and customer experience.

It was my time as a bookseller that finally put me on the path to the MATC program at Texas State University and, eventually, to writing documentation for a living.

Currently, I manage the Self-Service and Content team for ShipStation. I develop the content and delivery strategy for ShipStation’s online help center, as well as the internal sales and support team documentation and training materials.


MY Purpose

Our world is flooded with information; I’m here to make sense out of it.

My motto

Context matters.


View my WORK


Communication, discourse & rhetoric, information design, data visualization, digital media theory, usability, collaboration, Net Neutrality, copyright & Creative Commons, science fiction & fantasy lit, speculative fiction, cyberpunk, magical realism.